--Updated--Thanks For Clearing That Up...

SCIENCE!!! says that men like looking at women in bikinis. Thanks for clearing that up. I'm sure you probably didn't need to be told, but the study was conducted by a woman. It probably shocked her to learn that men and women might actually have innate differences, something the average college campus tries to deny as often as possible. I also appreciated her definition of what she called "benevolent sexism", which is basically the idea that gender roles matter. That's more legendary university tolerance at work.

Read the whole thing for other stunning advances in our understanding of gender, such as: men who see half-nekkid photos are more likely to be thinking about sex when they converse with live women later, and men who see half-nekkid female bodies remember those bodies really well. Then there's the crown jewel of the article, from another professor. "Many men make foolish choices because of sexual attraction." The word "duh" readily springs to mind. One wonders what financial backer thought that such conclusions were really in need of a more solid scientific foundation.

Next week, the professor who ran the experiment will announce the shocking results of her, "do women like chocolate" study.

--Update--
I just noticed the conclusion. "Another avenue to explore would be showing images of men's wives and girlfriends in bikinis, Raison said. He predicts the objectifying effect would not happen in this context." I have two thoughts. 1. Saying, "Hey, as an experiment, how would you like to look at pictures I took of your girlfriend in a bikini?" sounds like a good way to do some firsthand research on how black eyes form. 2. How sad must this guy's own relationship be if he thinks seeing one's wife in a bikini is LESS likely to induce all of these icky male behaviors?